Custom designed from scratch gear for New Underwood businesses, schools, teams, churches, and crews. Proofs in 24 hours, delivered in 5 to 7 days.
In-house designers turn napkin sketches and old low-res logos into print-ready vector art. Free with every order, proof in 24 hours. For New Underwood, that comes with published pack pricing and door delivery in 5 to 7 business days.
Census numbers put New Underwood at a community of 610 on 1.5 square miles of South Dakota, all of it covered by the same tracked shipping. Nearby crews are already in the coverage circle, with Caputa, SD (10 mi), Box Elder, SD (12 mi), Green Valley, SD (14 mi) sharing the identical pack rates and timelines. The closest major installation is Ellsworth Air Force Base, roughly 19 miles out, and unit orders from there run through this same process daily.
No storefront visit required. Send a rough idea or finished art, a real designer builds the proof at no charge, and the finished gear ships straight to New Underwood.
Custom Design demand around New Underwood does not stop at the town line. Crews from Caputa (10 miles out) order through the same process, which is why coverage is priced by pack, never by zip code.
A small collection designed to sell, not just to exist. One point of contact owns your order from first proof to delivery confirmation.
Faded, blurry, or tiny source art gets redrawn into crisp vectors. Nobody chases an order here. Your contact tells you where it stands before you have to ask.
Crests and emblems built with correct heraldry and licensing rules observed. Deadlines get treated like formation times, not suggestions.
Start with words alone: the design team turns a description into finished art. Start from a napkin sketch if that is what you have. Turning rough into print ready is the job.
Typography matched to the era, from Vietnam-period stencil to modern athletic block. One point of contact owns your order from first proof to delivery confirmation.
One design system across shirts, banners, and signs so everything matches. Deadlines get treated like formation times, not suggestions.
Serving the military community is not a marketing line here, it is the operating system. New underwood customers deal with one accountable person, get dates that mean something, and receive work held to a uniform standard.
The same discipline applies inward: an unrealistic date or a design that will not print well gets flagged before you commit, not explained after.
Upload art or add text in the Design Lab, set sizes and quantities, and the full estimate, shipping included, is on screen before you give anyone your email.
Garment choice makes or breaks the order. These are the blanks New Underwood customers pick most, all designable online on real product photos.
Serious designs deserve the garment-dyed heavyweight, which reads brand rather than handout. Every price is published before you talk to a person, so the budget math happens on your terms.
The 7.5oz boxy blank is where streetwear concepts land, oversized front or full back. What you approve in writing is what ships. That rule has no exceptions.
Most new designs land on the Classic first. 80 plus colors means your art gets the exact backdrop it needs. Nobody chases an order here. Your contact tells you where it stands before you have to ask.
Finished files are welcome but never required. A faded photo, a hand sketch, or three sentences of description all become professional vector art at no charge, proofed back to you within a day. The revision count is unlimited, the approval is in writing, and production does not move an inch until that approval exists.
Hands-on types can skip the wait entirely: the Design Lab puts your art on the actual garment with the price updating live.
Here is what New Underwood customers actually pay, starting from our light cotton tee. Every price includes a standard front print, and the number only moves down as the pack gets bigger.
| Quantity | Pack price | Per shirt | Shipping | Add back print |
|---|---|---|---|---|
| Pack of 10 | $180 | $18 ea | $18 | $4 ea |
| Pack of 15 | $250 | $16.67 ea | $18 | $4 ea |
| Pack of 20 | $320 | $16 ea | $20.99 | $4 ea |
| Pack of 25 | $375 | $15 ea | $20.99 | $3 ea |
| Pack of 50 | $700 | $14 ea | $22.99 | $2 ea |
| Pack of 100 | $1200 | $12 ea | FREE | $2 ea |
Three add-ons exist and all are flat per piece: the back print at the table rate ($3 from 25 pieces, $2 from 50), the oversized front at $3 or $2 depending on quantity, and extended sizes at $6 or $4. Nothing else gets added. The Design Lab applies every rule automatically, and the written quote confirms the total before anything is charged.
Start in the Design Lab on the exact garment we print, or send whatever you have through the quote form. Rough ideas are welcome, that is what the free design service is for.
Within 24 hours you have a proof in your inbox, drawn to size, on the garment and color you picked. Revisions are unlimited and free.
The press does not move without your written yes. It is the single checkpoint that makes the no-returns policy fair.
Production and shipping run 5 to 7 business days standard. Rush options exist and get quoted honestly against your date.
Your art and specs stay on file, so reorders match the first run exactly, down to the ink.
The timeline to New Underwood addresses is fixed and published: 5 to 7 business days door to door, production included. Shipping rates are flat, visible in the table, and free from 100 pieces.
Orders ship boxed and counted against your size roster, with tracking sent the day they leave. If anything arrives short or damaged, photograph it and send it over, and we correct it at our cost.
Yes. We ship to all 50 states and to APO and FPO addresses for deployed and overseas service members.
Yes, and without giving up your email: the Design Lab keeps the complete total, packs to shipping, on screen while you design.
Count 5 to 7 business days from approval to doorstep, production included. Tighter date? Ask about rush and you get a straight answer before paying.
Included with every order: a designer turns whatever you send into print-ready art, proofs it within 24 hours, and revises free until approved.
Large runs are the core business: hundreds of pieces, mixed sizes, multiple colors, one named contact who owns it from first proof to the delivery scan.
Extended sizes carry a flat per-piece add: $6 when the order is under 25 pieces, $4 once it reaches 25. The estimate in the Design Lab applies it for you.
More answers on the full FAQ page.
Zoom out to custom design across South Dakota, back to the New Underwood hub, or into the custom design deep dive. Other services in New Underwood: Screen Printing, Embroidery, DTG and DTF Printing, Sublimation, Banners and Signs.
The sequence never changes: free 24-hour proof, your written sign-off, then production at the price you already saw.