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Custom Design for Potter: free 24-hour proofs, published pack pricing, and tracked delivery in 5 to 7 business days.
In-house designers turn napkin sketches and old low-res logos into print-ready vector art. Free with every order, proof in 24 hours. For Potter, that comes with published pack pricing and door delivery in 5 to 7 business days.
Potter is home to a community of 230 across 0.5 square miles, and every one of those addresses is inside our standard 5 to 7 day delivery window. Nearby crews are already in the coverage circle, with Hilbert, WI (3 mi), Brillion, WI (4 mi), Collins, WI (6 mi) sharing the identical pack rates and timelines. Naval Station Great Lakes, around 125 miles from Potter, anchors the local military community we print for every week.
The whole process runs remote: rough idea in, free designer-built proof back, written approval, and finished gear delivered to Potter.
Because Hilbert sits only 3 miles from Potter, joint orders across town lines are common here: one proof, one pack price, two delivery stops if needed.
Typography matched to the era, from Vietnam-period stencil to modern athletic block. Start from a napkin sketch if that is what you have. Turning rough into print ready is the job.
One design system across shirts, banners, and signs so everything matches. Bring a rough idea, even a phone photo of a whiteboard, and our designers make it print ready at no charge.
Merch collections designed with selling in mind, not just decoration. Rush timelines get quoted honestly. If we cannot hit the date, we say so before you pay a cent.
Faded, blurry, or tiny source art gets redrawn into crisp vectors. Mixed sizes and colors in one run are standard here, not a special request.
Insignia drawn correctly, with trademark rules respected and flagged. Rush timelines get quoted honestly. If we cannot hit the date, we say so before you pay a cent.
A sentence of description is enough input for a full designed proof inside a day. The second order takes two minutes because the first one is archived down to the thread color.
We built this company on a simple standard: print it like the name on it matters. For Potter customers, that means honest timelines, real proofs, and no excuses on delivery day.
Honesty runs in both directions here. A doomed timeline or a design that will disappoint gets called out early, with an alternative attached.
Ninety seconds in the Design Lab gets you a complete number: garment, print, sizes, upcharges, and shipping, all before any contact form.
Start from the garment and the rest follows. Among Potter customers, these three blanks carry most of the orders, each designable online on its real photos.
The proving ground for new art, with an 80-color palette to frame it perfectly. What you approve in writing is what ships. That rule has no exceptions.
When the design is the product, the garment dyed heavyweight makes it feel like a brand, not a handout. Packs mix garment colors freely, so squads, shifts, or grade levels can each get their own.
Streetwear concepts belong on the 7.5oz max heavyweight with an oversized front or full back. Rush timelines get quoted honestly. If we cannot hit the date, we say so before you pay a cent.
The gap between what you have and what a press needs is our designers job to close, free with any order. Whatever the starting point, the output is the same: clean vectors, correct insignia, a proof within 24 hours, and unlimited revisions until you approve it in writing. Only then does anything print.
The Design Lab offers the self-serve path, with your art positioned on real product photos and the total priced as you go.
Here is what Potter customers actually pay, starting from our light cotton tee. Every price includes a standard front print, and the number only moves down as the pack gets bigger.
| Quantity | Pack price | Per shirt | Shipping | Add back print |
|---|---|---|---|---|
| 10 pack | $180 | $18 ea | $18 | $4 ea |
| 15 pack | $250 | $16.67 ea | $18 | $4 ea |
| 20 pack | $320 | $16 ea | $20.99 | $4 ea |
| 25 pack | $375 | $15 ea | $20.99 | $3 ea |
| 50 pack | $700 | $14 ea | $22.99 | $2 ea |
| 100 pack | $1200 | $12 ea | FREE | $2 ea |
Options price per piece: back prints at the listed rate (falling to $3 at 25 and $2 at 50), oversized full-body fronts at $3 under 25 pieces or $2 above, and 2XL-plus sizes at $6 under 25 pieces or $4 above. Every heavier garment keeps this same pack shape at its own numbers, and the Design Lab totals it live while you build.
The first step is just getting the idea out of your head: type it into the quote form or mock it up in the Design Lab, rough edges and all.
Twenty-four hours gets you a designer-built proof on the exact blank you chose. Iterate freely until it is right.
Your written approval is the gate. Until it exists, nothing prints; once it exists, exactly that design prints.
Approval to doorstep runs 5 to 7 business days as the default, faster when rush is booked and honestly refused when it cannot be.
Art, thread colors, and size history stay archived, so the next season run starts with one email.
The timeline to Potter addresses is fixed and published: 5 to 7 business days door to door, production included. Shipping rates are flat, visible in the table, and free from 100 pieces.
Before sealing, every carton is counted against the size roster, and tracking goes out the same day. Anything short or damaged gets replaced at our cost on an expedited timeline.
Large runs are the core business: hundreds of pieces, mixed sizes, multiple colors, one named contact who owns it from first proof to the delivery scan.
The extended-size rule fits in one line: add $6 per piece below 25 total, $4 per piece at 25 or more. The Design Lab applies it automatically.
Finality is the nature of custom work: no returns once it prints. Your protections live earlier in the process, in the free proof and the written approval that nothing skips.
The minimum order is 10 pieces. Your potter crew can order ten today and a hundred next month; the packs just make each piece cheaper as the count grows.
Best case: vector art (AI, SVG, EPS, PDF). Very good case: a 300 DPI transparent PNG. Worst case: a screenshot, which our designers redraw at no charge anyway.
We do, at the same pace as domestic orders. Deployed and overseas service members at APO and FPO addresses are covered alongside all 50 states.
More answers on the full FAQ page.
Zoom out to custom design across Wisconsin, back to the Potter hub, or into the custom design deep dive. Other services in Potter: Screen Printing, Embroidery, DTG and DTF Printing, Sublimation, Banners and Signs.
A designer proofs your art free within 24 hours, and production waits for your written approval. Every pack price is already published.