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From single pieces to full crew runs, Selma gets designed from scratch gear with honest pricing and a 5 to 7 day door-to-door timeline.
In-house designers turn napkin sketches and old low-res logos into print-ready vector art. Free with every order, proof in 24 hours. For Selma, that comes with published pack pricing and door delivery in 5 to 7 business days.
With about 12,000 people spread over 5.0 square miles, Selma gets the same flat delivery promise as everywhere else we serve: 5 to 7 business days to any door. If your people are spread out, that is fine: Universal City, TX (2 mi), Live Oak, TX (3 mi), Garden Ridge, TX (4 mi) sit close enough that one order can outfit all of them. The closest major installation is Lackland Air Force Base, roughly 15 miles out, and unit orders from there run through this same process daily.
No storefront visit required. Send a rough idea or finished art, a real designer builds the proof at no charge, and the finished gear ships straight to Selma.
Custom Design demand around Selma does not stop at the town line. Crews from Universal City (2 miles out) order through the same process, which is why coverage is priced by pack, never by zip code.
Insignia drawn correctly, with trademark rules respected and flagged. A real designer, not an upload widget, checks every file before it goes near production.
Start with words alone: the design team turns a description into finished art. Every price is published before you talk to a person, so the budget math happens on your terms.
The year on the shirt sets the type style, and the team knows the difference. Rush timelines get quoted honestly. If we cannot hit the date, we say so before you pay a cent.
One design system across shirts, banners, and signs so everything matches. Mixed sizes and colors in one run are standard here, not a special request.
A tight little product line, designed to move at the table. A real designer, not an upload widget, checks every file before it goes near production.
Faded, blurry, or tiny source art gets redrawn into crisp vectors. If a design will not print well at the size you want, you hear that before money changes hands.
The shop runs on habits borrowed from the people we serve: accountability by name, honest reporting, and deadlines that do not slide. Selma customers feel the difference on the first order.
It also means we say no when we should. If a design will not print well at the size you want, or a date cannot be hit, you hear it before you spend money, not after.
Ninety seconds in the Design Lab gets you a complete number: garment, print, sizes, upcharges, and shipping, all before any contact form.
Start from the garment and the rest follows. Among Selma customers, these three blanks carry most of the orders, each designable online on its real photos.
Most new designs land on the Classic first. 80 plus colors means your art gets the exact backdrop it needs. Deadlines get treated like formation times, not suggestions.
When the design is the product, the garment dyed heavyweight makes it feel like a brand, not a handout. Nobody chases an order here. Your contact tells you where it stands before you have to ask.
Max weight, boxy drop, oversized print field: the streetwear formula. Deadlines get treated like formation times, not suggestions.
Half the orders we take begin as a phone photo of a sketch, an old shirt, or a sentence describing the idea. A designer turns that into print-ready vector art at no charge, sends the proof inside 24 hours, and revises it until you sign off in writing. Nothing is produced before that signature, which is why what shows up matches what you expected.
Prefer hands-on? Build the design yourself in the Design Lab on real product photos, with the running price on screen while you work.
Budget planning for Selma customers starts with real numbers. This is our light cotton tee pack pricing with the front print already included.
| Quantity | Pack price | Per shirt | Shipping | Add back print |
|---|---|---|---|---|
| 10 pack | $180 | $18 ea | $18 | $4 ea |
| 15 pack | $250 | $16.67 ea | $18 | $4 ea |
| 20 pack | $320 | $16 ea | $20.99 | $4 ea |
| 25 pack | $375 | $15 ea | $20.99 | $3 ea |
| 50 pack | $700 | $14 ea | $22.99 | $2 ea |
| 100 pack | $1200 | $12 ea | FREE | $2 ea |
Back prints add per piece at the rate shown, dropping to $3 at 25 pieces and $2 at 50. Oversized full body fronts add $3 per piece under 25 pieces and $2 at 25 or more, and sizes 2XL and up add $6 each under 25 pieces or $4 each at 25 or more. Heavier garments follow the same pack structure at their own price points, all shown live in the Design Lab.
Two doors in: the quote form if you want a person on it immediately, or the Design Lab if you want to see it on the garment first. Either way, unfinished ideas are the expected input.
A real designer, not an algorithm, sends your proof within 24 hours. You change it as many times as it takes to be right.
You approve in writing before production starts. No surprises at the box opening, because you already saw the shirt.
Five to seven business days covers printing and delivery. Tight timeline? Rush gets a truthful quote, not a hopeful one.
The specs live in our archive permanently: same art, same colors, same result, on demand.
The timeline to Selma addresses is fixed and published: 5 to 7 business days door to door, production included. Shipping rates are flat, visible in the table, and free from 100 pieces.
Boxes get counted twice against the roster before they seal, and the tracking number reaches you the day of pickup. Damage or shortage claims are our expense and our rush.
Order ten, order fifty, order five hundred: 10 pieces is our floor, and for your Selma crew, bigger packs simply pull the per-piece price down.
File quality is our problem, not yours: vectors are ideal, 300 DPI PNGs work, and weak files get redrawn at no charge.
Yes. We ship to all 50 states and to APO and FPO addresses for deployed and overseas service members.
Yes, and without giving up your email: the Design Lab keeps the complete total, packs to shipping, on screen while you design.
The standard clock is 5 to 7 business days covering both production and delivery. Many orders can run faster; name the date and we will confirm or decline honestly.
Yes, and it costs nothing with your order. Send a sketch, an old logo, or just the idea, and a designer sends a print ready proof within 24 hours.
More answers on the full FAQ page.
Zoom out to custom design across Texas, back to the Selma hub, or into the custom design deep dive. Other services in Selma: Screen Printing, Embroidery, DTG and DTF Printing, Sublimation, Banners and Signs.
You will see the proof before you pay and the price before you talk to anyone. That is the whole pitch.