Custom designed from scratch gear for Sonoma businesses, schools, teams, churches, and crews. Proofs in 24 hours, delivered in 5 to 7 days.
In-house designers turn napkin sketches and old low-res logos into print-ready vector art. Free with every order, proof in 24 hours. For Sonoma, that comes with published pack pricing and door delivery in 5 to 7 business days.
With about 11,000 people spread over 2.7 square miles, Sonoma gets the same flat delivery promise as everywhere else we serve: 5 to 7 business days to any door. If your people are spread out, that is fine: El Verano, CA (2 mi), Boyes Hot Springs, CA (2 mi), Fetters Hot Springs-Agua Caliente, CA (3 mi) sit close enough that one order can outfit all of them. The closest major installation is Coast Guard Training Center Petaluma, roughly 10 miles out, and unit orders from there run through this same process daily.
Nothing here needs a storefront. Art goes in by phone or upload, a designer proofs it free, and the shipment lands in Sonoma counted against your roster.
A typical week of custom design orders from this corner of California mixes Sonoma crews with neighbors like El Verano, 2 miles over, all running through the same designer, the same proof cycle, and the same tracked delivery.
Describe it in a sentence; a designer builds it and proofs it within 24 hours. Packs mix garment colors freely, so squads, shifts, or grade levels can each get their own.
Stencil, athletic, and period-correct lettering matched to the year that matters. Packs mix garment colors freely, so squads, shifts, or grade levels can each get their own.
Shirts, banners, and signage drawn as one matched system. Mixed sizes and colors in one run are standard here, not a special request.
Merch collections designed with selling in mind, not just decoration. The second order takes two minutes because the first one is archived down to the thread color.
A phone photo of a faded shirt becomes clean, print-ready vector art. Every price is published before you talk to a person, so the budget math happens on your terms.
Insignia drawn correctly, with trademark rules respected and flagged. The proof comes first and it is free, so what arrives is exactly what you signed off on.
We print for units, veterans, and military families every day, and the discipline transfers. Sonoma customers get straight answers on dates, a named person on their order, and work we would put our own name on.
It also means we say no when we should. If a design will not print well at the size you want, or a date cannot be hit, you hear it before you spend money, not after.
Ninety seconds in the Design Lab gets you a complete number: garment, print, sizes, upcharges, and shipping, all before any contact form.
Start from the garment and the rest follows. Among Sonoma customers, these three blanks carry most of the orders, each designable online on its real photos.
Serious designs deserve the garment-dyed heavyweight, which reads brand rather than handout. Ask for the honest option and you get it, even when it is the cheaper one.
Max weight, boxy drop, oversized print field: the streetwear formula. Bring a rough idea, even a phone photo of a whiteboard, and our designers make it print ready at no charge.
New designs debut on the Classic: 80-plus colors guarantee the right backdrop for the art. The proof comes first and it is free, so what arrives is exactly what you signed off on.
The gap between what you have and what a press needs is our designers job to close, free with any order. Whatever the starting point, the output is the same: clean vectors, correct insignia, a proof within 24 hours, and unlimited revisions until you approve it in writing. Only then does anything print.
The Design Lab offers the self-serve path, with your art positioned on real product photos and the total priced as you go.
Start the budget from the real numbers: published light cotton tee packs, front print built into every figure Sonoma customers see.
| Order size | Pack total | Cost per piece | Freight | Back side |
|---|---|---|---|---|
| 10 pieces | $180 | $18 ea | $18 | $4 ea |
| 15 pieces | $250 | $16.67 ea | $18 | $4 ea |
| 20 pieces | $320 | $16 ea | $20.99 | $4 ea |
| 25 pieces | $375 | $15 ea | $20.99 | $3 ea |
| 50 pieces | $700 | $14 ea | $22.99 | $2 ea |
| 100 pieces | $1200 | $12 ea | FREE | $2 ea |
Back prints add per piece at the rate shown, dropping to $3 at 25 pieces and $2 at 50. Oversized full body fronts add $3 per piece under 25 pieces and $2 at 25 or more, and sizes 2XL and up add $6 each under 25 pieces or $4 each at 25 or more. Heavier garments follow the same pack structure at their own price points, all shown live in the Design Lab.
Send the idea through the quote form or build it yourself in the Design Lab. A napkin sketch photographed on a phone counts, our designers have built full unit runs from less.
Within 24 hours you have a proof in your inbox, drawn to size, on the garment and color you picked. Revisions are unlimited and free.
Nothing goes to press until you approve the proof in writing. What you sign off on is exactly what prints, that is the whole point of the proof.
Approval to doorstep runs 5 to 7 business days as the default, faster when rush is booked and honestly refused when it cannot be.
We archive your art and garment specs, which makes the second order a two minute conversation.
Production plus shipping to Sonoma addresses runs 5 to 7 business days standard, tracked the whole way. Shipping is free at 100 pieces and flat rated below that, exactly as shown in the pricing table above.
The roster is the packing list: every size counted into the box, tracking issued at pickup, and any shortage or transit damage made right at our cost without argument.
Send whatever exists. Vectors print perfectly, high resolution PNGs print clean, and anything below that gets redrawn free by the design team before it goes near a press.
We do, at the same pace as domestic orders. Deployed and overseas service members at APO and FPO addresses are covered alongside all 50 states.
Yes. The Design Lab shows live pack pricing, back print costs, size upcharges, and shipping as you build your design.
Count 5 to 7 business days from approval to doorstep, production included. Tighter date? Ask about rush and you get a straight answer before paying.
Included with every order: a designer turns whatever you send into print-ready art, proofs it within 24 hours, and revises free until approved.
Yes. Runs in the hundreds of pieces with mixed sizes and colors are our normal work, managed by one point of contact from proof to delivery.
Sizes 2XL and up add $6 per piece under 25 total pieces, or $4 per piece at 25 or more. The Design Lab includes it in your estimate automatically.
More answers on the full FAQ page.
Zoom out to custom design across California, back to the Sonoma hub, or into the custom design deep dive. Other services in Sonoma: Screen Printing, Embroidery, DTG and DTF Printing, Sublimation, Banners and Signs.
A designer proofs your art free within 24 hours, and production waits for your written approval. Every pack price is already published.