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From single pieces to full crew runs, Steele gets designed from scratch gear with honest pricing and a 5 to 7 day door-to-door timeline.
In-house designers turn napkin sketches and old low-res logos into print-ready vector art. Free with every order, proof in 24 hours. For Steele, that comes with published pack pricing and door delivery in 5 to 7 business days.
Census numbers put Steele at about 1,000 people on 6.7 square miles of Alabama, all of it covered by the same tracked shipping. The same run covers the neighboring communities too: Gallant, AL (5 mi), Attalla, AL (5 mi), Rainbow City, AL (6 mi) all order from the same shop at the same published pricing. The closest major installation is Anniston Army Depot, roughly 29 miles out, and unit orders from there run through this same process daily.
Nothing here needs a storefront. Art goes in by phone or upload, a designer proofs it free, and the shipment lands in Steele counted against your roster.
A typical week of custom design orders from this corner of Alabama mixes Steele crews with neighbors like Gallant, 5 miles over, all running through the same designer, the same proof cycle, and the same tracked delivery.
Faded, blurry, or tiny source art gets redrawn into crisp vectors. A real designer, not an upload widget, checks every file before it goes near production.
Insignia drawn correctly, with trademark rules respected and flagged. One point of contact owns your order from first proof to delivery confirmation.
Describe it in a sentence; a designer builds it and proofs it within 24 hours. Nobody chases an order here. Your contact tells you where it stands before you have to ask.
The year on the shirt sets the type style, and the team knows the difference. Nobody chases an order here. Your contact tells you where it stands before you have to ask.
Shirts, banners, and signage drawn as one matched system. Deadlines get treated like formation times, not suggestions.
A small collection designed to sell, not just to exist. One point of contact owns your order from first proof to delivery confirmation.
We built this company on a simple standard: print it like the name on it matters. For Steele customers, that means honest timelines, real proofs, and no excuses on delivery day.
That standard cuts both ways. If your art needs work or your timeline is impossible, we tell you up front and offer the fix, because a bad shirt with our print on it costs us more than the order.
Upload art or add text in the Design Lab, set sizes and quantities, and the full estimate, shipping included, is on screen before you give anyone your email.
The right blank depends on budget, season, and how hard the gear will be worn. For Steele customers, these three earn their keep.
New designs debut on the Classic: 80-plus colors guarantee the right backdrop for the art. Ask for the honest option and you get it, even when it is the cheaper one.
Put the design on washed heavyweight cotton and it stops being a shirt and starts being merch. We handle the art, the sizing spread, and the deadline. You handle handing them out.
Streetwear concepts belong on the 7.5oz max heavyweight with an oversized front or full back. Rush timelines get quoted honestly. If we cannot hit the date, we say so before you pay a cent.
Finished files are welcome but never required. A faded photo, a hand sketch, or three sentences of description all become professional vector art at no charge, proofed back to you within a day. The revision count is unlimited, the approval is in writing, and production does not move an inch until that approval exists.
Hands-on types can skip the wait entirely: the Design Lab puts your art on the actual garment with the price updating live.
The table below is the actual price list Steele customers order from, light cotton tee, front print included, no asterisks.
| Pieces | Total | Each | Ship | Back print add |
|---|---|---|---|---|
| 10 pack | $180 | $18 ea | $18 | $4 ea |
| 15 pack | $250 | $16.67 ea | $18 | $4 ea |
| 20 pack | $320 | $16 ea | $20.99 | $4 ea |
| 25 pack | $375 | $15 ea | $20.99 | $3 ea |
| 50 pack | $700 | $14 ea | $22.99 | $2 ea |
| 100 pack | $1200 | $12 ea | FREE | $2 ea |
Beyond the table, the only extras are per-piece and public: back prints at the listed rate stepping down to $3 then $2, oversized fronts at $3 dropping to $2, and 2XL-plus at $6 dropping to $4. The Design Lab does this arithmetic for you in real time.
Two doors in: the quote form if you want a person on it immediately, or the Design Lab if you want to see it on the garment first. Either way, unfinished ideas are the expected input.
Twenty-four hours gets you a designer-built proof on the exact blank you chose. Iterate freely until it is right.
The press does not move without your written yes. It is the single checkpoint that makes the no-returns policy fair.
Five to seven business days covers printing and delivery. Tight timeline? Rush gets a truthful quote, not a hopeful one.
Art, thread colors, and size history stay archived, so the next season run starts with one email.
The timeline to Steele addresses is fixed and published: 5 to 7 business days door to door, production included. Shipping rates are flat, visible in the table, and free from 100 pieces.
Boxes get counted twice against the roster before they seal, and the tracking number reaches you the day of pickup. Damage or shortage claims are our expense and our rush.
Our minimum is 10 pieces. Packs for your Steele crew begin at 10, the per piece price falls as the count climbs, and shipping goes free at 100.
Best case: vector art (AI, SVG, EPS, PDF). Very good case: a 300 DPI transparent PNG. Worst case: a screenshot, which our designers redraw at no charge anyway.
Yes, APO and FPO delivery is standard here, not an exception, and every state in the country ships the same way.
That is the point of the Design Lab: the complete number, packs, back prints, size upcharges, shipping, updates live while you design, before any contact form.
The standard clock is 5 to 7 business days covering both production and delivery. Many orders can run faster; name the date and we will confirm or decline honestly.
Yes, and it costs nothing with your order. Send a sketch, an old logo, or just the idea, and a designer sends a print ready proof within 24 hours.
Yes. Runs in the hundreds of pieces with mixed sizes and colors are our normal work, managed by one point of contact from proof to delivery.
More answers on the full FAQ page.
Zoom out to custom design across Alabama, back to the Steele hub, or into the custom design deep dive. Other services in Steele: Screen Printing, Embroidery, DTG and DTF Printing, Sublimation, Banners and Signs.
A designer proofs your art free within 24 hours, and production waits for your written approval. Every pack price is already published.